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Coastal Grandmother Linen Striped Scrunchie

What is a ‘Coastal Grandmother?’

Coastal Grandmother Aesthetic ScrunchiesDo you dream of a life filled with trips to farmers markets, & glasses of white wine on a veranda? What about long walks along a beach, with a gentle breeze flowing through your linen blouse?

This very specific look & feel has a name. The Coastal Grandmother’.  (& no, you don’t need to be a grandmother to get on-board with this trend.)

If you’ve been on TikTok in the past couple weeks, you might have stumbled across a video featuring the ‘Coastal Grandmother.’ The CG aesthetic (coined by TikTok star @lexnicoleta) is being embraced by Gen-Z & millennials who are looking to inject some cozy, chic & familiar comfort into their lives.

Coastal Grandmother CG Style Canada

What is exactly is a ‘Coastal Grandmother?’

If you love Nancy Meyers movies, coastal vibes, farmers markets, & cozy interiors; there is a good chance you might be a ‘Coastal Grandmother.’ It’s a successful woman that creates a beautiful life & home for herself.

Celebs such as Anne Hathaway, Jennifer Lopez, & Selena Gomez have even embraced the CG trend!


Zenchies recently launched the Coastal Collection; designed unknowingly that this trend was going to go viral…

So, without further ado, pour yourself a glass of Chardonnay & get your easy breezy CG look with these timeless Zenchie styles!

Zenchies Top CG Styles

Silk Scrunchies Handmade Canada Coastal Grandmother

Coastal Grandmother Hair Scarf Canada

Coastal Grandmother White Eyelet

Coastal Grandmother Scrunchies Canada

Coastal Grandmother Claw Clip

tying up hair with a scrunchie, at a beach

Vanilla chai scrunchies Apple Watch band