This very specific look & feel has a name. The ‘Coastal Grandmother’. (& no, you don’t need to be a grandmother to get on-board with this trend.)
If you’ve been on TikTok in the past couple weeks, you might have stumbled across a video featuring the ‘Coastal Grandmother.’ The CG aesthetic (coined by TikTok star @lexnicoleta) is being embraced by Gen-Z & millennials who are looking to inject some cozy, chic & familiar comfort into their lives.
What is exactly is a ‘Coastal Grandmother?’
If you love Nancy Meyers movies, coastal vibes, farmers markets, & cozy interiors; there is a good chance you might be a ‘Coastal Grandmother.’ It’s a successful woman that creates a beautiful life & home for herself.
Celebs such as Anne Hathaway, Jennifer Lopez, & Selena Gomez have even embraced the CG trend!
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Zenchies recently launched the Coastal Collection; designed unknowingly that this trend was going to go viral…
So, without further ado, pour yourself a glass of Chardonnay & get your easy breezy CG look with these timeless Zenchie styles!
Zenchies Top CG Styles