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Our Story

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My name is Samantha Thom, I am the creator and founder of Zenchies! Zenchies is a Canadian, eco-friendly scrunchie & accessory brand.

I’ve been a hairstylist behind the chair for over 11 years. In October 2018, I decided to pursue another passion of mine, and took my yoga teacher training.

Always being on the go – beginning my day in a yoga studio in the morning, to the salon in the afternoon – I needed a quick way to make my hair look salon-ready. As I was tying my hair back one day, I realized I could merge my two passions together by creating something as simple as a scrunchie.


As a stylist, I believe that maintaining the integrity of your hair should be at the utmost importance. A scrunchie is a much gentler alternative than a regular ponytail, which can cause stress to your hair.

Using luxurious &/or eco-friendly fabrics, Zenchies are locally handmade with love to compliment any outfit for any adventure.


Have you seen Samantha’s feature on Global News? Learn more about the story of Zenchies here!