What is a ‘Coastal Grandmother?’

Coastal Grandmother Aesthetic ScrunchiesDo you dream of a life filled with trips to farmers markets, & glasses of white wine on a veranda? What about long walks along a beach, with a gentle breeze flowing through your linen blouse?


This very specific look & feel has a name. The Coastal Grandmother’.  (& no, you don’t need to be a grandmother to get on-board with this trend.)

If you’ve been on TikTok in the past couple weeks, you might have stumbled across a video featuring the ‘Coastal Grandmother.’ The CG aesthetic (coined by TikTok star @lexnicoleta) is being embraced by Gen-Z & millennials who are looking to inject some cozy, chic & familiar comfort into their lives.

Coastal Grandmother CG Style Canada

What is exactly is a ‘Coastal Grandmother?’

If you love Nancy Meyers movies, coastal vibes, farmers markets, & cozy interiors; there is a good chance you might be a ‘Coastal Grandmother.’ It’s a successful woman that creates a beautiful life & home for herself.

Celebs such as Anne Hathaway, Jennifer Lopez, & Selena Gomez have even embraced the CG trend!